2016 predictions for mobile gaming (Previous predictions: 2015 predictions for mobile gaming, 2014 predictions for mobile gaming, 2013 predictions for mobile gaming) Arguably, the three most significant… December 28, 2015
App Store price tiers and pricing strategy In early July, Apple announced a change to the pricing tiers that dictate the prices developers can charge for in-app purchases.… July 27, 2015
Does Android marketshare matter? Android's impressive stranglehold on worldwide smartphone shipments increased year-to-date in 2014: according to Strategy Analytics, 84% of smartphones shipped in Q3… November 3, 2014
Low conversion in free-to-play is a feature, not a bug An article excoriating the supposed plague that is free-to-play made the rounds recently, citing engagement statistics from Swrve's April report… May 12, 2014
Public markets punished Glu Mobile's revenue concentration in Q3 Glu Mobile held its Q3 earnings call on October 30th. The tone of the call was upbeat; Glu's recent title,… November 4, 2013
Driving free-to-play revenue: Increase conversion rate or increase ARPPU? One of the most frequently levied criticisms against the free-to-play model is its low intrinsic conversion rate: most players (usually… January 7, 2013
The freemium monetization curve is continuous I often hear of freemium app players being bucketed into three groups: the non-payers (95-97% of the userbase), the payers… September 27, 2012
Every freemium app needs non-paying users Most people think of non-paying users (NPUs) in freemium apps as nothing but an unfortunate, avoidable expense; they eat up… September 11, 2012
The "average user" doesn't exist in freemium gaming (and a diagram for user segmentation) I read a great interview with the COO of GamesAnalytics today which discussed the state of analytics in the gaming industry.… August 14, 2012
Mobile game user segmentation through monetization behavior User acquisition campaign targeting based on LCV -- with the goal of spending less on a user than the revenue… July 17, 2012
