How many networks are needed to optimize mobile ad monetization? This guest post was written by Jonathan Raveh, the Director of Monetization at CallApp, a caller ID app. Read Jonathan's previous Mobile… July 17, 2017
Mobile’s post-attribution era One of the biggest challenges emerging in mobile marketing is attribution: not in a technical sense but in a philosophical… May 15, 2017
Modeling video ad effectiveness on mobile In September, it was revealed that Facebook had been supplying video advertisers with inflated metrics around average advertisement view time:… December 12, 2016
Examining the dynamic between Top Grossing and Top Downloaded Reaching a Top Downloaded position on either the App Store or Google Play, especially in launch, is often seen as… September 5, 2016
Why you should outsource your ad operations (This is a guest post from Yaniv Nizan, the CEO of SOOMLA) I recently became aware of a new service that is… July 17, 2016
Nonstop Knight: A case study in mobile ad monetization Nonstop Knight is a free-to-play mobile game developed by Kopla Games and published by Flaregames in which the player's avatar… July 11, 2016
Why is Supercell worth billions? They’re better than everyone else (Editor: This is a guest post from mobile marketing expert Michael Velkes) Last week, the chorus of rumors that Chinese… June 20, 2016
What do app subscriptions mean for mobile marketers? Apple discharged seismic tremors throughout the app economy last week when, via an interview with The Verge, it revealed three… June 13, 2016
Putting App Store revenues into context Last week, rumors circulated that Apple might create an App Store search ad unit, allowing developers to buy placements for… April 18, 2016
The problem with analyzing payer data in freemium Given the inherently low percentage of users in a freemium product that convert into payers, as well as the skew of… February 15, 2016
