What happens to free-to-play mobile gaming during a recession? As job losses continue to mount -- 22 million people in the United States have filed for unemployment since the… April 20, 2020
Advertising Strategy During a Recession (Video) I attempted to give this presentation in a Zoom webinar this morning. Unfortunately, the Zoom call was "Zoombombed" and I… March 31, 2020
Merging product and marketing: a practical approach One theme that I've seen develop over the past 18 months within the mobile marketing space is the absorption of… December 16, 2019
The only growth metric that matters The allure of "growth" as an abstract function for consumer technology companies has increased proportionately with the shift of consumer… October 28, 2019
Two fundamental pitfalls with product A/B testing I’ve written extensively on the topic of A/B testing on Mobile Dev Memo: see A/B testing can kill product growth,… October 14, 2019
Understanding bid strategies and cost control in Facebook advertising One of the more confusing aspects of Facebook advertising is cost control: how the various bid strategies impact ad delivery… September 30, 2019
Gaming is the ascendant consumer tech category The confluence of a few forces throughout the consumer technology landscape over the past few years has created a marketplace… September 2, 2019
Subscriptions are the future of app monetization One of the principal elements supporting my thesis around the second act of the mobile app economy is that new… July 1, 2019
Does CPI matter in a ROAS-centric strategy? With Google's UAC and Facebook's AEO and VO bid strategies becoming so prominent in mobile marketing strategy, the relevance of… May 27, 2019
It’s time to retire the LTV metric The LTV metric is only partially useful to modern mobile marketers. For many mobile advertisers, the LTV / CAC ratio… May 20, 2019
