Two valuation pitfalls for consumer tech M&A The frenetic torrent of M&A activity instigated by the confluence of COVID-19 and Apple's new and forthcoming privacy policy changes… July 26, 2021
Content Fortresses and the new privacy landscape Last week, Instacart, the private grocery and CPG delivery company that is poised to go public imminently, appointed Fidji Simo,… July 12, 2021
The future of mobile content platforms This is the second article in a three-part series. For part one, see: The current war between Apple and Facebook,… November 2, 2020
How to win with subscriptions on mobile https://open.spotify.com/episode/5DIuKqHF3tyYL4FUMITGRR?si=48JWh5ATSoyoNXrB1x2oZQ In this episode of the MDM podcast, I chat with Thomas Petit -- better known to those operating in… October 26, 2020
Apocalypse Later: IDFA deprecation is delayed. Now what? In a developer update last week, Apple disclosed that the new privacy changes announced for iOS14 at this year's WWDC… September 7, 2020
Why Apple should delay its iOS14 privacy features EDIT: On September 3rd, 2020, Apple confirmed that the new privacy guidelines coming to iOS14 would be delayed into 2021.… September 1, 2020
How does IDFA deprecation impact ad prices? One point that has been lost in the discussion surrounding Apple's decision to effectively deprecate the IDFA amidst the hectic… August 24, 2020
How to scale and optimize marketing spend with SKAdNetwork This article is partially adapted from my workshop, How to Build and Scale successful apps without the IDFA. The workshop… August 17, 2020
How iOS14 might change consumer behavior on mobile In considering the monumental changes coming to the app economy with iOS 14 and its attendant deprecation of the IDFA,… August 10, 2020
Why dating app Surge swiped left on Firebase predictions This guest post was written by Jakub Chour, a mobile growth freelancer and the former CEO of Surge, a dating… April 22, 2020
