The ad load monopoly fallacy Last week, U.S. District Judge James Boasberg dismissed the FTC's antitrust case against Meta, determining that the FTC was unable… November 26, 2025
Podcast: The power of cohort compounding (with Nilay Patel) https://open.spotify.com/episode/0iWG03UaZfb8leF5XYxC5a?si=3ee52384bf9e4efa My guest on this episode of the podcast is Nilay Patel, the head of product at Kohort, a cohort… May 7, 2025
The war on personalization Last week, the FTC announced that it has issued information-seeking orders to eight companies offering services related to what it… July 31, 2024
The best and highest use of customer attention Within the context of digital products, customer attention can be viewed as a commodity. Attention can be sold in a… October 4, 2023
Ads in streaming, differential pricing, and the pursuit of ARPU Price discrimination, sometimes called differential pricing, is the practice of setting the price of substantially similar goods or services at… August 24, 2022
Surviving the mobile marketing winter Three forces, in combination, present immense challenges to performance marketers at the moment: Apple's App Tracking Transparency (ATT) privacy policy… June 22, 2022
Why in-app personalization, not fingerprinting, is the future of post-ATT advertising The term probabilistic attribution has been co-opted, somewhat cynically and disingenuously, as a synonym for mobile device fingerprinting. This is… May 4, 2022
Microsoft’s Xbox advertising ambitions Last week, Insider reported that Microsoft is in the exploratory stages of establishing an advertising platform for its Xbox console.… April 18, 2022
NFTs, Ultima Online, and player-run game economies It's tempting to think of games as a proving ground for technological and commercial innovation, such that any new form… October 11, 2021
What’s the real value of web-based payments for mobile games? The ruling in the Epic Games v. Apple lawsuit is the most substantive of the dominoes to fall as mobile… September 30, 2021
