Performance Marketing

With its Audience product, is Shopify creating a Content-Fortress-as-a-Service?

Yesterday, Shopify officially unveiled Shopify Audiences, a new product that allows Shopify Retailers to target relevant audiences using aggregated customer…

Podcast: Is panel data the future of marketing audience discovery? (with Rameez Tase)

https://open.spotify.com/episode/6j6TDcanZj3RRZJP1Ykzcn?si=a6bbe65207e548a2 In this episode of the podcast, I speak with Rameez Tase about the applicability of panel data in the…

Why in-app personalization, not fingerprinting, is the future of post-ATT advertising

The term probabilistic attribution has been co-opted, somewhat cynically and disingenuously, as a synonym for mobile device fingerprinting. This is…

Unpacking Alphabet’s Q1 2022 earnings (but mostly: YouTube)

Alphabet reported its Q1 2022 earnings yesterday: its results were mostly mediocre, with the only meaningful bright spot being above-expected…

Unpacking the DSA’s impact on digital advertising

Early on Saturday morning, a trilogue negotiation between EU member states, the European Parliament, and the European Commission ended with…

Is consumer tech entering a new age of Dark Patterns?

This guest post is written by Dr. Julian Runge, Visiting Scholar in the Marketing Department at Duke University's Fuqua School…

Unpacking Google’s deprecation of the GAID and the Privacy Sandbox for Android

https://open.spotify.com/episode/0amIngpLZ9dvbCPLUKhS9j?si=V-4tOvX6SWKN6TfwMeMkjQ In this episode of the Mobile Dev Memo podcast, I speak with Yevgeny Peres, the VP of Growth at…

Will Facebook Audience Network take on the mobile ad networks?

Back in August 2020, a few months after Apple revealed the App Tracking Transparency (ATT) privacy framework at its WWDC…

Why did CPMs increase following App Tracking Transparency?

A common question I field is: "If Apple's App Tracking Transparency (ATT) privacy policy degraded the efficacy of ads targeting,…

The economics of advertising auctions

https://open.spotify.com/episode/08VAn59caClIAbQqdh1f7A?si=e3e00073504d4649 In this episode of the Mobile Dev Memo podcast, I discuss the economics of advertising auctions with Garrett Johnson,…

February 28, 2022