Surviving the mobile marketing winter: the Flight to Quality For a primer on this topic, see: Surviving the mobile marketing winter Faced with deteriorating market conditions -- per my… June 29, 2022
Surviving the mobile marketing winter Three forces, in combination, present immense challenges to performance marketers at the moment: Apple's App Tracking Transparency (ATT) privacy policy… June 22, 2022
Podcast: Advertising strategy in a recession (with Maor Sadra) https://open.spotify.com/episode/5KjVtgD867kMUCkENZVUBf?si=3344e10d07bf4947 In this episode of the MDM podcast, I speak with Maor Sadra, the CEO of INCRMNTAL and a returning… June 20, 2022
Why is Everything an Ad Network? Back in November of last year, I attempted to unpack the then-nascent mass proliferation of advertising networks in a piece… June 15, 2022
Podcast: Privacy Updates from WWDC 2022: SKAdNetwork expansion and Fingerprinting (with Alex Bauer) https://open.spotify.com/episode/5P6B1o58gMXLSpziDaFzlG?si=1htihjEIRoCcRfd4SKGOtg My guest for this episode of the MDM Podcast is Alex Bauer, the Head of Product and Market Strategy… June 13, 2022
Apple to Ad Tech: “Fingerprinting is Never Allowed” It was generally anticipated that Apple would address the practice of fingerprinting at this year's WWDC, and on Thursday, in… June 10, 2022
Is SKAdNetwork 4.0 a turning point for mobile advertising: Privacy with Purpose? Apple's WWDC developer conference takes place this week: the keynote was held on Monday, and various developer-related sessions are being… June 8, 2022
Mobile fingerprinting obstruction: what’s the potential impact? When Apple's App Tracking Transparency (ATT) privacy policy was initially introduced nearly two years ago at WWDC 2020, most commentators… June 1, 2022
Advertising strategy in a recession Last week, I tweeted select slides from a presentation that I delivered to clients and to the Mobile Dev Memo… May 25, 2022
The problem with Snap Yesterday, Snap's CEO, Evan Spiegel, wrote a letter to staff declaring that the company would likely see revenue and EBITDA… May 24, 2022
