Elon’s dilemma When he purchased Twitter via a consortium of investors, Elon Musk acquired a company that primarily makes money by selling… November 3, 2022
Integrating a Media Mix Model into a digital marketing workflow Interest in Media Mix Modeling (MMM) has been invigorated by new and more restrictive privacy norms that limit the availability… November 2, 2022
Does Netflix’s Q3 earnings beat undermine tech’s macro narrative? Netflix reported its Q3 earnings yesterday: the company beat expected revenue and subscriber growth, with its global subscriber base jumping… October 19, 2022
Kroger and Albertsons are merging because Everything is an Ad Network On Friday, grocery retailers Kroger and Albertsons announced that the two companies have entered into a definitive merger agreement. Kroger… October 17, 2022
Can Netflix’s ad tier be ARPU-neutral? Netflix revealed the eagerly-awaited details of its forthcoming advertising-supported subscription tier yesterday. The new product tier, which Netflix calls Basic… October 14, 2022
The inevitability of widespread ad load increases One of the ironies of increasingly stringent digital privacy controls: they might result in a consumer online experience in which… October 12, 2022
Will SKAdNetwork 4.0 finally kill device fingerprinting? I've written extensively about the practice of device fingerprinting, but especially its rampant and near ubiquitous use in the aftermath… October 5, 2022
SKAdNetwork 4.0: what problems does it solve? Apple unveiled SKAdNetwork 4.0 at WWDC in June: the next iteration of Apple's privacy-safe advertising measurement framework is scheduled to… September 28, 2022
How can Apple build a $30BN advertising business? Recent reporting from the FT highlights Apple's growing ambitions with its advertising business, noting the large number of open positions… September 7, 2022
Can Netflix command premium advertising pricing? The Wall Street Journal reports that Netflix has proactively shopped its advertising offering to potential clients, suggesting that its ad-supported… September 2, 2022
