Mobile Dev Memo’s 2013 year in review Mobile Dev Memo began as Ufert.se, a personal blog about the mobile gaming industry, on June 14, 2012 (at least,… January 2, 2014
Rising mobile CPI prices are a good thing for (some) developers Mobile user acquisition costs are trending inexorably upwards: Fiksu estimates that the cost of acquiring a “loyal user” increased by… December 23, 2013
Three examples of misguided trips to the Top 10 Downloaded Chart The allure of the App Store's Top 10 downloaded chart, especially in large markets like the United States, is indisputable.… December 16, 2013
At 8 snaps per DAU, Snapchat's $4BN valuation is high but not absurd After news broke of Snapchat's rejection of an all-cash, $3 billion acquisition offer from Facebook -- and was subsequently followed by… November 25, 2013
Mobile ads suck. What's next? This is a guest post by Ouriel Ohayon. Ouriel Ohayon is the CEO and Co-founder of Appsfire, an app marketing company focusing… November 22, 2013
Brand marketing and performance marketing can co-exist on mobile The active M&A market for mobile gaming has placed emphasis on reaching massive user base scale: the largest mobile games command… November 18, 2013
The 10 Commandments of Mobile User Acquisition Mobile user acquisition is in a nascent and transformational state. Instagram's sale to Facebook in April of 2012 for $1… October 28, 2013
The marketing divide between Android and iOS is growing Last week, MoPub -- which operates one of the largest mobile real-time bidding exchanges and was recently acquired by Twitter -- released its… October 14, 2013
Millennial Media's acquisition of Jumptap was all about data On August 13th, Millennial Media, the mobile advertising platform operator, announced that it had acquired Jumptap, another advertising platform operating… August 19, 2013
A yield management model for mobile advertising Yield management is a pertinent topic within the context of freemium mobile app distribution, monetization, and user acquisition, as it… June 3, 2013
