Emerging ad formats in mobile user acquisition The astonishing upward trajectory of Facebook's stock price -- documented in the above chart between June 2012 and May 2014 -- was catalyzed in… May 19, 2014
When does marketing become arbitrage? Jon Radoff, the CEO of mobile gaming company Disruptor Beam, gave an excellent presentation at GDC 2014 about mobile gaming commerce… April 21, 2014
The pitfalls of industry benchmarks Mobile analytics firm Swrve released an interesting report last week which presented a set of provocative statistics about games in… April 14, 2014
Launching a free-to-play game: Ladder vs. Trampoline In my recent GDC presentation, I introduced the terms “Ladder launch” and “Trampoline launch” within the context of globally launching… April 7, 2014
Advertising dynamics in freemium apps Freemium app developers are almost universally dogged by the question of whether ad placements should be included in their products.… March 31, 2014
China’s evolving mobile landscape On March 20th, China Mobile – the world’s largest mobile carrier, with more than 770MM subscribers -- released its annual results… March 24, 2014
The click-through rate conundrum Mobile performance marketing campaigns are often evaluated on the basis of Cost per Install (CPI), or the cost per app… March 17, 2014
Facebook’s acquisition of WhatsApp is about phone numbers, not ads On Wednesday, Facebook announced that it had acquired WhatsApp, the messaging app, for $19BN, mostly in stock ($12BN in Class… February 24, 2014
Facebook’s ad network and the evolution of mobile app distribution Facebook announced last week that it has begun a limited rollout of a proprietary mobile ad network, allowing advertisers to purchase… January 27, 2014
Deceptive mobile install ad tactics have only just begun Last week, Digiday reported on an unscrupulous and seemingly widespread new mobile advertising tactic: a number of websites were redirecting… January 13, 2014
