Facebook’s opportunity with an expanded Messenger app Speculation abounded last week about announcements that Facebook may make at its upcoming f8 conference regarding changes to its Messenger… March 23, 2015
$100 CPMs on Snapchat: Is mobile ready for brand ad spending? In late January, Snapchat launched a content section within its app called Discover, which allowed a small number of hand-picked… March 16, 2015
Google Play search ads and app discovery On February 26th, Google announced a major new initiative for Google Play via its developer blog: the search giant will begin… March 2, 2015
Yahoo!’s mobile advertising strategy is materializing On February 19th, at its first ever mobile developer conference, Yahoo! unveiled a new suite of five tools that will leverage Yahoo!'s… February 23, 2015
3 core specialties for a mobile user acquisition team The persistent -- and most likely permanent, or at least assured for the medium term -- increase in mobile advertising prices… February 16, 2015
Was the Clash of Clans Super Bowl commercial about user acquisition? This past Sunday, Supercell aired the below commercial for Clash of Clans during the 49th NFL Super Bowl: https://www.youtube.com/watch?v=GC2qk2X3fKA NBC,… February 2, 2015
Presentation: 3 User Acquisition Megatrends for 2015 I presented the slides below at PocketGamer Connects in London on January 13th, 2015. January 19, 2015
The winner-takes-all nature of the app economy in one graphic The holiday season is a frantic and lucrative time for the entire mobile ecosystem: Amazon announced that nearly 60% of its customers… January 5, 2015
2015 predictions for mobile gaming (Previous predictions: 2013 predictions for mobile gaming & 2014 predictions for mobile gaming) With respect to mobile gaming, 2014 might… December 29, 2014
The evolution of the mobile app install ad On December 10th, Google announced that its new AdWords mobile app install ad unit would be rolled out of beta. The… December 15, 2014
