Podcast: The post-ATT eCommerce landscape (with Rishabh Jain) In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT,… April 18, 2023
Last-click attribution, deterministic measurement, and Wittgenstein’s ruler When a marketing team tells me that it can measure advertising contribution deterministically at the level of an individual user… April 13, 2023
Apple’s latest cookie restriction is ad tech whack-a-mole In October of last year, an Apple engineer issued a pull request for Apple's WebKit repository on GitHub, drawing attention… April 12, 2023
Exoskeletons, not cyborgs Advertising and content automation is most productively utilized in the form of exoskeletons, not cyborgs: it's often more economical and… March 15, 2023
Spotify and the quality of podcast advertising Spotify went on something of a shopping spree related to podcasting, across both content and technology, between 2019 and 2022:… February 22, 2023
The necessity of Shopify Audiences Shopify announced Q4 2022 earnings on Wednesday: while the company's revenue grew by 26% to $1.7 billion on a year-over-year… February 17, 2023
The emerging marketing economist In 2016, Apple introduced a hidden privacy feature that became colloquially known within the mobile marketing ecosystem as "IDFA Zeroing."… February 15, 2023
Activision Q4 earnings: How is Candy Crush growing 20% annually? Activision Blizzard, whose acquisition by Microsoft was recently called into question by the UK's Competition and Markets Authority (CMA), announced… February 9, 2023
AppLovin Q4 earnings: revenue beat, high MAX adoption AppLovin reported Q4 2022 earnings yesterday: the company delivered revenue of $702MM in the quarter, which represents an 11% decline… February 9, 2023
Meta Q4 earnings: revenue down but Reels is working Meta announced Q4 2022 earnings yesterday: it beat analyst estimates on revenue, generating $32.2BN in revenue versus consensus of $31.5… February 2, 2023
