Using (Free!) App Annie data to optimize your next game I delivered the below presentation last week at Casual Connect San Francisco. In the talk, I described a framework for… July 25, 2016
Why you should outsource your ad operations (This is a guest post from Yaniv Nizan, the CEO of SOOMLA) I recently became aware of a new service that is… July 17, 2016
Why is Supercell worth billions? They’re better than everyone else (Editor: This is a guest post from mobile marketing expert Michael Velkes) Last week, the chorus of rumors that Chinese… June 20, 2016
What do app subscriptions mean for mobile marketers? Apple discharged seismic tremors throughout the app economy last week when, via an interview with The Verge, it revealed three… June 13, 2016
The business end of mobile ad fraud I gave the below presentation last week at Adjust's inaugural Mobile Spree event in Berlin, Germany. The business end of… June 6, 2016
Google’s evolving mobile advertising strategy Google, historically, has been one of the few companies to consistently innovate and experiment with new mobile ad units (versus… May 30, 2016
The substantial difference between App Store SEO and ASO ASO and App Store SEO are not the same thing. The term ASO ("app store optimization") is often used broadly… May 23, 2016
Unpacking Facebook’s strategy from its impressive Q1 results On Wednesday, April 27th, Facebook held its Q1 2016 earnings call. As has become customary for the company over the… May 2, 2016
What would “unbroken” app discovery look like? That app discovery is "broken" is a constant refrain within the app development community. I have argued in the past… April 25, 2016
Introducing Heracles, a mobile marketing agency and consultancy Today I'm happy to announce the launch of Heracles, a mobile advertising agency and consultancy. Heracles will help clients grow… April 25, 2016
