The second mobile cycle A refrain commonly posited by mainstream technology news websites is that the "mobile cycle" -- that is, the torrent of… October 23, 2017
Ad targeting vs. optimization Back in August, I wrote about Google's shift toward a fully-integrated ad management platform and what that means for advertisers:… October 16, 2017
The intermediation of the app economy When the App Store launched in 2008, it provided developers with a marketplace through which they could directly engage with… October 2, 2017
Navigating the Three Stages of the Mobile Marketing Lifecycle I gave the below presentation at the PocketGamer Connects conference in Helsinki on Tuesday, September 19th. Navigating the Three stages… September 25, 2017
The multi-billion dollar battle to turn your smartphone into a television In late August, comScore released its 2017 Mobile Report, which provides a broad overview of usage trends in mobile. The report… September 18, 2017
The thawing of the Top Grossing chart Last Wednesday, after rolling out its "Likes You" feature to Tinder Gold users in the US, the Tinder dating app… September 5, 2017
The politics of marketing budgeting As a consultant, I saw numerous approaches and strategies for deriving a marketing budget. These approaches generally fell into three… August 28, 2017
Understanding Google’s Universal App Campaign (UAC) changes Last week, Google made a somewhat unexpected announcement: starting on October 16th, AdWords inventory will only be available to mobile… August 21, 2017
The three stages of the mobile marketing lifecycle The growth of a mobile product generally breaks down into three distinct stages as the product ages, its user base… August 7, 2017
Apple’s massive profit opportunity with Search Ads This is a guest post by Gabe Kwakyi, the CEO of Incipia, a Detroit-based full-service app agency, and an active member of… July 31, 2017
