Generative AI for ad creative: five value milestones Generative AI's application to advertising creative production is obvious -- perhaps the most glaringly fitting use case for that technology.… July 19, 2023
The bull and bear cases for mobile gaming Mobile gaming exists in a state of transformative change. As I point out in Mapping the post-ATT future of mobile… June 28, 2023
Flying Blind James Dolittle was a decorated Army general and aviator who was the first pilot to take off, chart a course,… May 30, 2023
The inflationary impact of AI-generated ad creative Last week, Meta unveiled its AI Sandbox: a suite of generative AI tools designed to assist advertisers with creative production.… May 17, 2023
Podcast: A practical approach to probabilistic marketing measurement (with Shamanth Rao) https://open.spotify.com/episode/0w3g8juRGTaxmkmnXhadYS?si=4142ea932b774b06 In this episode of the Mobile Dev Memo podcast, I speak with Shamanth Rao, the CEO of Rocketship HQ, a mobile… May 12, 2023
Interpreting Airbnb’s shift away from performance marketing Airbnb's decision to scale down spend on performance marketing serves as a fascinating case study in operational flexibility and experimentation.… May 10, 2023
Reprogramming the Broken Marketing Brain Onboarding a company's management team to a conceptually new method of evaluating the efficiency of marketing spend is no small… May 3, 2023
Meta Q1 earnings: can AI overcome ATT? Meta reported Q1 2023 earnings last night: with a considerable outperformance of analyst expectations, the company delivered $28.65BN versus analyst… April 27, 2023
Alphabet Q1 earnings: Search returns to growth, YouTube down 3% Alphabet announced its Q1 2023 earnings yesterday. Total revenue grew 3% year-over-year to $69.7BN (6% on a constant-currency basis). Overall… April 26, 2023
Meta’s ad spend glitch and the risks of marketing automation This weekend, a "glitch" (or choose your synonym: bug, error, irregularity, etc.) caused Meta's ads platform to behave unexpectedly. I… April 24, 2023
