What does GDPR mean for mobile? On December 15, 2015, three of the major institutions of the European Union -- the European Parliament, the Council of… January 22, 2018
Marketing’s biggest frustration: a product that sucks The following is a guest post by Peter Fodor, the Founder & CEO of AppAgent and a prolific contributor to the… January 15, 2018
Can Amazon upset the advertising duopoly? The Google-Facebook digital advertising duopoly engendered serious concerns from marketers in 2017 around the extent to which these companies --… January 8, 2018
2018 predictions for mobile marketing Previous predictions: 2017 predictions for mobile marketing, 2016 predictions for mobile marketing 2017 was a year of transformational change for the mobile… December 18, 2017
Is mobile marketing arbitrage? The use of the word arbitrage to describe what performance mobile marketers aim to accomplish in building audiences for their… December 11, 2017
3 consequences of the mobile advertising duopoly Forrester released its annual Online Display Advertising report (it can be found here, but it's $499 for non-clients) last Wednesday. The… December 4, 2017
Can ethics be applied to advertising algorithms? Late last month, representatives from Facebook, Twitter, and Google appeared before a Senate judiciary committee to discuss their platforms' exploitation… November 27, 2017
Was it a mistake for Instagram to sell to Facebook? One interesting thought experiment, when reflecting on the current state of the app economy -- and especially the degree to… November 20, 2017
The power and peril of Facebook’s advertising platform Facebook has driven an awe-inspiring upward trajectory in the past several years, in terms of DAU (now at 1.37BN), revenue… November 13, 2017
Facebook’s path to mobile ad monetization dominance This guest post was written by Jonathan Raveh, the Director of Monetization at CallApp, a caller ID app. Read Jonathan's previous Mobile… November 6, 2017
