Succeeding with Licensed IP for Mobile F2P Games This is the presentation I gave at GDC 2018 in San Francisco on March 22nd, 2018. The presentation starts with… April 16, 2018
Will Apple redefine mobile advertising with SKAdNetwork? On March 29th, Apple introduced a new set of APIs within its iOS 11.3 update called SKAdNetwork. The APIs are… April 9, 2018
Algorithms and Safe Harbor: What will regulation for Facebook look like? In 1996, in an attempt to regulate pornographic material on the internet, the US Congress passed the Communications Decency Act.… March 26, 2018
Parsing fact from fiction in the Cambridge Analytica fiasco This past weekend, the New York Times and The Guardian published a series of bombshell articles detailing the ways in… March 19, 2018
AEO, VO, and UAC advertising strategy: 6 mobile marketers comment on the era of algorithmic marketing Facebook's AEO and VO bid types and Google's UAC have fundamentally changed optimization and strategy for mobile advertising. This guest… March 12, 2018
Social media, GDPR, and the future of information In late October, representatives from Facebook, Google, and Twitter testified before a Senate judiciary committee about Russian meddling in the… March 5, 2018
Scaling a marketing team from zero One issue that most early-stage mobile developers underestimate the complexity of is building a mobile marketing team from nothing. The… February 26, 2018
Why is Snapchat’s redesign so controversial? Earlier this month, Snap, the company that operates Snapchat, posted the best quarterly results in its short history as a public… February 19, 2018
What do Data Scientists know? What makes the problem of disinformation abuse and subversion on the largest social media platforms so intractable is the vast chasm… February 5, 2018
State of the App Economy: 2018 and Beyond I gave the below presentation at the Casual Connect conference in Disneyland on Tuesday, January 16th. State of the App… January 29, 2018
