The Google Play algorithm change and the peril of ASO Last week, word began circulating within the mobile games development community that many developers had experienced a sudden and dramatic… July 2, 2018
Unpacking Facebook’s upcoming changes to Custom Audiences Starting in March -- the month that news of the Cambridge Analytica scandal broke -- Facebook announced a series of… June 18, 2018
In-app header bidding and the road to programmatic It's hard to remember a time when programmatic mobile advertising was not being touted as the next big thing. While some… June 11, 2018
Mobile ad mediation’s new era: SDK bidding Mobile ad mediation is evolving to allow for real-time bidding. This is a guest post by Dom Bracher, Co-Founder and… June 4, 2018
How mobile gaming companies are dealing with GDPR The EU's General Data Protection Regulation transitioned into the enforcement phase on May 25th (the regulation was originally adopted in April… May 29, 2018
Algorithmic marketing introduces a new era of mobile ad targeting This is a guest post by Gabe Kwakyi, the CEO of Incipia, a Detroit-based full-service app agency, and an active member of… May 21, 2018
How much data is needed to calculate LTV? I gave the below presentation, which is a follow-up to a post I wrote in early 2017, at a data… May 14, 2018
Social media platforms don’t sell user data. No one would buy it. One of the more frustrating and resilient conspiracy theories circulated in the wake of the Facebook / Cambridge Analytica revelations… May 7, 2018
Facebook triumphed in Q1 earnings despite privacy concerns. Can anything slow it down? Facebook reported its earnings last Wednesday, February 25th, beating consensus expectations on almost every metric. The highlights: DAUs grew to… April 30, 2018
The changing face of mobile marketing with event-based bidding Facebook's VO and AEO bid strategies and Google's UAC have caused marketers to re-evaluate the way they optimize campaigns. The… April 23, 2018
