What will the next generation of app stores look like? Back in December, Epic, the creator of Fortnite, announced that it would launch a cross-platform app store this year to… January 28, 2019
The feeding frenzy on mobile Last week, in a research note to clients, Credit Suisse published a dramatic chart: global smartphone shipments are expected to… January 21, 2019
Is 2019 the year that influencer marketing grows up? This guest post was written by Adam Hadi, the VP of Marketing at Quidd For the past two years, the… January 7, 2019
2019 predictions for mobile marketing Previous predictions: 2018 predictions for mobile marketing, 2017 predictions for mobile marketing, 2016 predictions for mobile marketing To my mind, the headline… December 24, 2018
It’s impossible to saturate a marketing channel Marketers often confuse a limited total addressable market for channel saturation when faced with poor performance. When faced with degrading… December 17, 2018
Performance marketers shouldn’t care about Millennials One of the most unfortunate labels in marketing, used ubiquitously by journalists and keynote speakers alike, is that of the… December 10, 2018
Is it healthy for start-ups to spend so much money on user acquisition? Back in early October, Chamath Palihapitiya, the founder of Social Capital, the erstwhile venture capital firm turned technology holding company, penned… November 26, 2018
Why don’t large retailers advertise like D2C brands? Kantar Media, the data- and insights-oriented consulting division of WPP, earlier this month released a report that revealed that the… November 12, 2018
Using machine learning to automate mobile marketing budgets This guest post was written by Jacques Frisch, the director of digital marketing at Glovo, a Barcelona-based service-on-demand platform. A… October 22, 2018
What is performance marketing? Performance marketing is not a specific advertising format or tactic. Rather, performance marketing is a framework for achieving systematic product… October 8, 2018
