Has the DTC model peaked? One of the most visible opportunities created by the Duopoly's shift into algorithmic, event-driven campaign management has been the growth… January 6, 2020
2020 predictions for mobile marketing Previous predictions: 2019 predictions for mobile marketing, 2018 predictions for mobile marketing, 2017 predictions for mobile marketing, 2016 predictions for mobile marketing For… December 9, 2019
What comes next after Facebook’s VO campaign strategy? In June 2017, Facebook launched the value optimization campaign strategy to allow advertisers to target high-value audience segments without needing… December 2, 2019
Has the hypercasual game genre peaked? Voodoo, the French gaming company, raised an estimated $200MM in funding from Goldman Sachs' private equity arm in May 2018.… November 18, 2019
Building a traffic composition strategy on mobile In my recently-completed workshop series, Modern Mobile Marketing at Scale, I presented one slide which identifies and categorizes what I… November 4, 2019
The only growth metric that matters The allure of "growth" as an abstract function for consumer technology companies has increased proportionately with the shift of consumer… October 28, 2019
Why do mobile gaming companies use fake ads? One odd development over the past few years within mobile games advertising has been the growth to prominence of "fake… October 21, 2019
Building a marketing P&L using LTV and ROAS Performance marketing costs tend to be the largest, or at least one of the largest, operating expense line items for… October 7, 2019
Understanding bid strategies and cost control in Facebook advertising One of the more confusing aspects of Facebook advertising is cost control: how the various bid strategies impact ad delivery… September 30, 2019
How to navigate a career in mobile marketing In my time as a consultant and in managing marketing teams, a career development step with which I've seen mobile… September 25, 2019
