Performance Marketing

Meta’s shift to incrementality optimization

Last week, Meta announced three meaningful upcoming additions to its advertising platform: incrementality-based conversion optimization, native integrations with third-party analytics…

August 21, 2024

Apple’s problematic 7-day app-to-web attribution window

Ben Thompson makes an astute observation in his coverage of Apple's new rules around app-to-web purchases in the US following…

January 24, 2024

Cookie deprecation in Chrome: who is impacted?

Google began restricting third-party cookies for 1% of Chrome users on January 4th and intends to deprecate cookies for all…

January 17, 2024

Podcast: How to measure a marketing campaign (with Olivia Kory)

https://open.spotify.com/episode/6c671Xc3UScOMPL2BCHGf4?si=a5045f289ad64bfb My guest on this episode is Olivia Kory, the Head of Go-To-Market at Haus, a marketing decision science platform.…

December 6, 2023

The three conversion funnels of a digital product

A digital product experience is often perceived as a singular engagement funnel, beginning with the user's first interaction with a…

November 22, 2023

The black box inside the black box

Google announced yesterday that its Generative AI tools are now available to be used to create "headlines, descriptions, and images"…

November 8, 2023

How to train your CFO (about probabilistic measurement)

One of the most awkward conversations any marketer will have is when they are asked by their CFO to explain…

October 11, 2023

The Jenga Tower principle in modern performance marketing

The new privacy landscape has exerted limitations on the volume and granularity of conversion data available to both advertisers and…

September 27, 2023

Twitter’s Top Downloaded chart decline

In late July, Twitter was rebranded to X: the product adopted a new logo and name, and the Twitter.com URL…

August 16, 2023

The Future of Digital Advertising Measurement

https://open.spotify.com/episode/10nHxJI6ODaWsKTdlg0MQZ?si=3d52e3e79c8f44f4 This episode of the Mobile Dev Memo podcast focuses on The Future of Digital Advertising Measurement. I am joined…