Performance Marketing

Bayesian Bandits: Behind the scenes of Facebook’s spend allocation decisioning

This guest post is written by Shamanth Rao, a seasoned mobile user acquisition executive and a popular contributor to the Mobile Dev…

What does an effective CMO look like?

The CMO role is plagued by a notoriously short lifespan; according to a study by Spencer Stuart, CMOs at Top…

Why is Apple building an ad network?

In April, Apple updated its Apple Search Ads (ASA) campaign management API to add two new campaign parameters, supplySource and…

What happens to free-to-play mobile gaming during a recession?

As job losses continue to mount -- 22 million people in the United States have filed for unemployment since the…

The five levels of digital marketing automation

Marketing automation is a seemingly universal ambition of mobile advertisers -- in some cases, bordering on obsession. For companies spending…

Announcing the MDM Academy, Program 2

After a very successful first program, the MDM Academy is back for Program 2 in the first week of May…

Quibi’s failure to launch: can Hollywood win on mobile?

Quibi, the hotly-anticipated short-form video streaming platform from Hollywood legend Jeffrey Katzenberg and former eBay and HP CEO Meg Whitman,…

Advertising Strategy During a Recession (Video)

I attempted to give this presentation in a Zoom webinar this morning. Unfortunately, the Zoom call was "Zoombombed" and I…

How has the Coronavirus impacted the App Economy?

Last week, in How to manage marketing spend during a recession, I wrote about how advertisers might think about diminishing…

How to manage marketing spend during a recession

Last Thursday, the Dow Jones Industrial Average index dropped 10%, representing the single largest one-day decrease since 1987 (it gained…