Ad tech companies will become gaming companies in 2021 One of the most prominent trends across mobile gaming over the past few years is the development of internal advertising… January 25, 2021
Facebook may take 7% revenue hit from Apple privacy changes Update, April 27 2021: This article was written in January 2021, when the public expectation was that ATT would be… January 18, 2021
Fingerprinting with iOS 14: Reality or delusion? This guest post was written by David Philippson, the CEO of DataSeat Readers of this article will be aware that… January 13, 2021
What happens to digital advertising if Facebook is broken up? Last month, in a fairly dramatic spectacle, two anti-trust lawsuits were filed against Facebook on the same day: one from… January 11, 2021
App Tracking Transparency Codex: the ultimate guide to ATT, IDFA deprecation, and SKAdNetwork Apple threw the entire mobile ecosystem into a frenzy at WWDC in June 2020 when it announced a radical new… December 29, 2020
2021 predictions for mobile marketing, Part 2 This is the second part of the sixth annual series of prognostications for the coming year in mobile advertising. Part… December 28, 2020
2021 predictions for mobile marketing Last year's predictions post: 2020 predictions for mobile marketing. Note: this is the first part of a two-part prediction series.… December 21, 2020
App Tracking Transparency does not provide real consumer choice The foundation of the freemium app economy is targeted, personalized advertising. Relevant advertising based on consumers' behavioral histories and tastes… December 18, 2020
Apple: email lists cannot be used for ad targeting Apple quietly published an information portal related to App Store privacy policy recently, including new details about how it defines… December 7, 2020
Podcast: Contemplating the next 18 months of mobile advertising https://open.spotify.com/episode/3PPJ0j9dY3koaHPnsQoPTo?si=gLJoUPYiQ_acofhEvo8tlA In this episode of the Mobile Dev Memo podcast, I speak with David Philippson and Nebo Radovic about the… November 11, 2020
