Performance Marketing

iOS14, Fortnite, and the importance of controlling distribution

I articulated what I believe to be Apple's four motivations in implementing its AppTrackingTransparency privacy policy, which is set to…

Podcast: The future of mobile attribution with Maor Sadra and Peter Hamilton

https://open.spotify.com/episode/1tfhUIIjDjj8XFbrQgeS5G?si=eWmqge3bSLmPnRAkLmpyDQ In this episode of the MDM Podcast, I speak with mobile ad tech veterans Maor Sadra (CEO of INCRMNTAL)…

The CPM math doesn’t work

One theory being circulated related to Apple's soon-to-be-implemented ATT privacy policy is that the CPM compression caused by degraded ad…

February 22, 2021

Why doesn’t Google have to show the ATT prompt?

https://open.spotify.com/episode/3Dxa7pepefLIeWIz8eFYga?si=hYMbgKCUShSk3qVN197xCA In this episode of the MDM Podcast, I unpack a very specific, very important question with my guest, Thomas…

February 17, 2021

The profound, unintended consequence of ATT: content fortresses

With its ATT privacy policy, Apple is diminishing the ability for advertising to be personalized by limiting the use of…

February 15, 2021

What’s the standard for ATT 6-bit conversion values?

This guest post was written by David Philippson, the CEO of DataSeat Last week Apple published a privacy white paper, “A day…

February 11, 2021

Workshop: Understanding and preparing for AppTrackingTransparency in iOS 14

Click here to register for the workshop I have been asked by a number of advertisers to re-launch the How…

February 8, 2021

Why did Applovin buy Adjust?

Yesterday, Applovin, the mobile ad platform and games publisher that is rumored to be going public in 2021, announced that…

February 4, 2021

Apple privileges its own ad network with ATT. What’s its privacy endgame?

Last week, I highlighted on Twitter the fact that Apple published documentation for a new API called the Apple Ads…

February 1, 2021

Unpacking Apple’s latest iOS14 privacy policy guidance

On January 28th -- which is Data Privacy Day -- Apple released a whimsical consumer-centric guide for consumers on how…

January 28, 2021