The vanishing marketing data lake Two weeks ago, Facebook communicated to advertisers via email that it would end its Advanced Mobile Measurement (AMM) program, which… August 9, 2021
The end of app installs Last week, Snap, Twitter, Facebook, and Google all announced their second quarter earnings, and all four companies trounced expectations in… August 2, 2021
Marketing’s laws of physics It's common to hear early-stage consumer technology companies swear off direct-response paid advertising as a means of aggregating their user… July 27, 2021
Two valuation pitfalls for consumer tech M&A The frenetic torrent of M&A activity instigated by the confluence of COVID-19 and Apple's new and forthcoming privacy policy changes… July 26, 2021
The problem with growth loops A growth loop describes a product engagement pattern that engenders the discovery of the product by new users. Ultimately, a… July 16, 2021
Content Fortresses and the new privacy landscape Last week, Instacart, the private grocery and CPG delivery company that is poised to go public imminently, appointed Fidji Simo,… July 12, 2021
ATT is killing advertising performance. Six tactics for adapting to the new advertising landscape. As of last week, over 70% of iOS devices have upgraded to a version of iOS that requires compliance with… June 28, 2021
ATT allows ad platforms to grade their own homework Last week, Facebook published an information sheet to advertisers detailing three upcoming changes to its Ads Manager platform related to… June 21, 2021
Why is AdTech hot again? This guest post was written by Maor Sadra, the CEO of INCRMNTAL and a prolific contributor to the MDM Slack… June 10, 2021
Device fingerprinting: the cure that’s worse than the disease The practice of device fingerprinting has continued unabated since compliance with Apple's App Tracking Transparency privacy policy was made mandatory… June 7, 2021
