Why isn’t Apple policing mobile ads fingerprinting? Since it first introduced the App Tracking Transparency (ATT) privacy policy in June 2020, Apple has been consistent and explicit… October 29, 2021
Unpacking ATT’s impact on Facebook revenue Facebook announced Q3 earnings last night, posting revenue of $29.01BN against analyst expectations of $29.57BN as polled by Refinitiv, for… October 26, 2021
ATT and supply chain constraints: a perfect storm for digital advertising? Last week, roughly one-quarter of Snap's market capitalization evaporated after the company reported weaker-than-expected revenue for Q3 and offered soft… October 25, 2021
PayPal + Pinterest would create a formidable Content Fortress PayPal is rumored to be in advanced discussions to acquire Pinterest, the social media platform constructed around image sharing, at… October 21, 2021
How has ATT impacted mobile advertising? The Financial Times this weekend published an analysis of mobile app advertising data provided by analytics firm Branch. The article… October 18, 2021
Why did Applovin buy MoPub? Yesterday, Applovin, the advertising platform operator and games publisher that went public this April, announced that it has acquired MoPub,… October 7, 2021
TikTok is too big for mobile advertisers to ignore Last week, ByteDance announced that its flagship product, TikTok, is used by more than 1BN people per month. At its… October 4, 2021
Does ATT wreck the prospect of alternative app stores? One nearly-universal complaint about the iOS App Store: as a landing page, it's barely customizable, and it lacks the opportunities… September 9, 2021
The digital advertising fear complex One common premise put forth by critics of digital advertising is that it simply doesn't work. This argument is usually… August 30, 2021
Dear FTC, repeat after me: ad platforms don’t set prices The FTC today re-filed its antitrust lawsuit against Facebook, with its previous lawsuit thrown out in June after a federal… August 19, 2021
