Unpacking Meta’s grim Q4 earnings Meta, née Facebook, saw its share price drop by more than 20% in after-hours trading after announcing its Q4 earnings… February 3, 2022
If personalized advertising is banned, who bears the cost? Money rain concept made of gold coins and white cloud on pink background Earlier this month, a bill was introduced… January 31, 2022
The best of MDM in 2021 In some respects, 2021 was a banner year for Mobile Dev Memo: its readership, measured in website pageviews and newsletter… December 27, 2021
Will advertising exist in the Metaverse? Defining the Metaverse is thorny. This is true at least in part because the companies most invested in it are… December 20, 2021
The perilous mythology of Brand Marketing for digital products A perennial debate within the world of digital marketing is the proper and optimal division of attention and resources to… November 29, 2021
Advertising fingerprinting and bad incentives: “The system is broken by design” In this new episode of the Mobile Dev Memo podcast, I speak with Maor Sadra, the CEO of INCRMNTAL, about… November 22, 2021
Digital Privacy Is Now An Unstoppable “Three Body Problem” This guest post is written by Myles Younger, a former ad tech entrepreneur who now serves as a Senior Director… November 17, 2021
The metaverse isn’t here yet. Until it is, digital advertising finances the internet. Everyone wants to build "the metaverse." Last week, Microsoft announced the integration of its Mesh product, which is a collaborative… November 15, 2021
Everything is an ad network Matt Levine, in his excellent newsletter focused on all matters finance, Money Stuff, coined a motto: "Everything is Securities Fraud."… November 8, 2021
ATT advantages Apple’s ad network. Here’s how to fix that. In April 2021, Apple introduced a privacy policy called App Tracking Transparency (ATT) that moderates a data collection and aggregation… November 1, 2021
