Performance Marketing

Podcast: MDM Mailbag #3 (with Thomas Petit)

https://open.spotify.com/episode/2fucdTv4ZpBkacVZZgbz1S?si=d622d0d4dc17457e In this week's episode of the podcast, I speak with Thomas Petit, a well-known mobile growth consultant, for the…

Estimating the impact of Meta’s reintroduction of AMM

Last week, I wrote about the reinstatement of Meta's Advanced Mobile Measurement (AMM) program, which Meta discontinued in October 2021.…

Podcast: Advertising measurement in an AI landscape (with Maor Sadra)

https://open.spotify.com/episode/1WqnTkvW9XTW0NvtCyiewE?si=80bcfd6cc4464f90 My guest on this podcast is Maor Sadra, the CEO and co-founder of INCMRNTAL, an advertising measurement company. Full…

Podcast: The scientific approach to advertising measurement (with Andrew Covato)

https://open.spotify.com/episode/5Bkkmc17rir4fvKthccWk8?si=db273814234a4d9e My guest on this week's episode of the podcast is Andrew Covato, a veteran of the largest digital advertising…

Podcast: The full-funnel marketing philosophy (with Alex Schultz)

https://open.spotify.com/episode/2GrVj92gdVJTFxjrQfHkaq?si=f63c84eb3c3b4832 My guest on this week's episode of the podcast is Alex Schultz, the CMO and VP of Analytics at…

Podcast: The evolving TV advertising ecosystem (with James Borow)

https://open.spotify.com/episode/65nJc9YIb3Bp0liZ1iSpm4?si=c43866167a4245a0 My guest on this week's episode is James Borow, the Vice President of Product and Engineering at Comcast's new…

Common sense and complexity in marketing measurement

The notion that last-click attribution is unacceptable for marketing measurement has become something of accepted consensus within the direct response…

December 2, 2024

Kamala Harris’ digital advertising blitz

Kamala Harris' presidential campaign intends to deploy $370MM on advertising -- with $200MM dedicated to digital channels -- ahead of…

September 4, 2024

Amazon, the advertising behemoth

Amazon reported $12.8BN in advertising revenue in Q2 2024. At 20%, Amazon's advertising revenue growth in the quarter was nearly…

August 28, 2024

Perplexity introduces advertising; exploring the AI-search incentive problem

Perplexity, the AI-powered "answer engine" that responds to user queries with natural language summaries, will introduce an advertising product in…

August 26, 2024