Are mobile marketing teams shrinking? Late last month, Uber announced that it was shedding 400 marketing jobs -- from a global team of 1200 --… August 12, 2019
The slow and costly process of scaling user acquisition One of the most valuable and rewarding experiences that a performance marketer can have in their career is scaling a… July 29, 2019
What does it take to scale programmatic spend on mobile? Mobile marketers commonly speak about programmatic media buying in the abstract as some sort of antidote to elevated CPMs on… July 22, 2019
Mobile ad fraud can be solved with smarter team incentives This guest post is written by Shamanth Rao, a seasoned mobile user acquisition executive and a popular contributor to the… July 15, 2019
Optimizing advertising spend with the Blended Same-Month Return metric One of the difficult aspects of managing large marketing budgets is reconciling the urge to measure everything on the basis… May 6, 2019
The uncomfortable tension between brand and performance marketing on mobile The second mobile cycle instantiated an extraordinary new set of commercial opportunities: apps in entirely new categories and featuring new… April 29, 2019
A/B testing can kill product growth A/B testing can lead to suboptimal outcomes when marketing inputs are not considered. In hearing from most consumer product growth… April 22, 2019
Strategy must precede media buying in mobile advertising One mystifyingly common mis-step that mobile developers make in attempting to grow a user base is spending meaningful money on… September 17, 2018
5 tips for managing mobile marketing agencies One tactic that many app developers use to obviate the "chicken and egg" problem with mobile user acquisition is to… August 20, 2018
Scaling a marketing team from zero One issue that most early-stage mobile developers underestimate the complexity of is building a mobile marketing team from nothing. The… February 26, 2018
