Managing Growth Teams

Broad targeting on Facebook took me to $500k / month in spend. Now what?

One common refrain from performance marketers in the consumer space is that Facebook's targeting and audience development algorithms have become…

Bayesian Bandits: Behind the scenes of Facebook’s spend allocation decisioning

This guest post is written by Shamanth Rao, a seasoned mobile user acquisition executive and a popular contributor to the Mobile Dev…

What does an effective CMO look like?

The CMO role is plagued by a notoriously short lifespan; according to a study by Spencer Stuart, CMOs at Top…

How Zynga executed its stunning turnaround

Until very recently, Zynga was synonymous with stagnation -- an ossified fossil, cemented inertly in place and viewed as a…

Why dating app Surge swiped left on Firebase predictions

This guest post was written by Jakub Chour, a mobile growth freelancer and the former CEO of Surge, a dating…

The five levels of digital marketing automation

Marketing automation is a seemingly universal ambition of mobile advertisers -- in some cases, bordering on obsession. For companies spending…

Quibi’s failure to launch: can Hollywood win on mobile?

Quibi, the hotly-anticipated short-form video streaming platform from Hollywood legend Jeffrey Katzenberg and former eBay and HP CEO Meg Whitman,…

Advertising Strategy During a Recession (Video)

I attempted to give this presentation in a Zoom webinar this morning. Unfortunately, the Zoom call was "Zoombombed" and I…

How to manage marketing spend during a recession

Last Thursday, the Dow Jones Industrial Average index dropped 10%, representing the single largest one-day decrease since 1987 (it gained…

Building a virtuous cycle between product and marketing

One of the more fraught and contentious topics I see mobile advertisers grapple with is the alignment of product and…