Does digital advertising create demand? What role does digital advertising play in the adoption of mobile digital products? Does advertising motivate people to download apps… September 21, 2020
Apocalypse Later: IDFA deprecation is delayed. Now what? In a developer update last week, Apple disclosed that the new privacy changes announced for iOS14 at this year's WWDC… September 7, 2020
Why Apple should delay its iOS14 privacy features EDIT: On September 3rd, 2020, Apple confirmed that the new privacy guidelines coming to iOS14 would be delayed into 2021.… September 1, 2020
Analyzing Facebook’s iOS14 advertising changes After announcing last week that the company would completely abandon the IDFA for iOS14 advertising campaigns, Facebook released a FAQ… August 31, 2020
How to scale and optimize marketing spend with SKAdNetwork This article is partially adapted from my workshop, How to Build and Scale successful apps without the IDFA. The workshop… August 17, 2020
Podcast: Surfing in a Squall: the future of mobile without an IDFA, with Maor Sadra In this episode of the Mobile Dev Memo podcast, I speak with Maor Sadra about why the deprecation of the… July 8, 2020
Introducing the Modern Mobile Marketing at Scale online course Modern Mobile Marketing at Scale was an in-person, 8-hour workshop that I presented in New York, San Francisco, and London… July 1, 2020
Apple killed the IDFA: A comprehensive guide to the future of mobile marketing Tremors from Apple's bombshell revelation at WWDC last week that the IDFA will effectively be killed continue to reverberate. iOS… June 29, 2020
Media mix models are the future of mobile advertising A recent theme that has seemed to reach critical mass within the milieu of the mobile ecosystem is that performance… June 15, 2020
Monetization data is critical in a mobile game soft launch Conventional wisdom has long held that monetization data should play little if any role in the evaluation of a mobile… June 3, 2020
