2021 predictions for mobile marketing Last year's predictions post: 2020 predictions for mobile marketing. Note: this is the first part of a two-part prediction series.… December 21, 2020
Understanding Facebook’s updated iOS14 advertising guidance Back in August, Facebook published guidance around how its ad platform would change to accommodate the upcoming privacy restrictions coming… December 16, 2020
Podcast: When does it make sense to outsource user acquisition to an agency? In this episode of the MDM podcast, I speak with Grant Harbin, the founder and CEO of Headlight, a marketing… December 16, 2020
Podcast: Contemplating the next 18 months of mobile advertising https://open.spotify.com/episode/3PPJ0j9dY3koaHPnsQoPTo?si=gLJoUPYiQ_acofhEvo8tlA In this episode of the Mobile Dev Memo podcast, I speak with David Philippson and Nebo Radovic about the… November 11, 2020
Navigating the post-platform mobile future This is the third part in my three-part series on the future of mobile platforms. Part 1 is The current… November 9, 2020
Why doesn’t traffic trading work on mobile? Every so often, I'll hear a pitch for an idea that the presenter is convinced is novel: a traffic trade… November 6, 2020
Facebook brings the mobile advertising industry to a standstill In late August, ahead of the then-impending iOS14 privacy restrictions that were originally planned to commence in mid-September but were… October 19, 2020
The danger of extending marketing payback windows Payback window analysis is a complex subset of digital marketing strategy that often goes under-resourced. Marketing payback windows dictate cash… October 12, 2020
Roblox is the next big games advertising platform The success of Roblox is hard to overstate: the developer behind the eponymously named game development and distribution platform raised… September 28, 2020
Updated for iOS14: The Modern Mobile Marketing at Scale Online Course The Modern Mobile Marketing at Scale course has been updated to include a new module dedicated to iOS14. The module… September 21, 2020
