TikTok is too big for mobile advertisers to ignore Last week, ByteDance announced that its flagship product, TikTok, is used by more than 1BN people per month. At its… October 4, 2021
Marketing’s laws of physics It's common to hear early-stage consumer technology companies swear off direct-response paid advertising as a means of aggregating their user… July 27, 2021
The problem with growth loops A growth loop describes a product engagement pattern that engenders the discovery of the product by new users. Ultimately, a… July 16, 2021
iOS 14: How to prevail in Q2 2021 In light of the release of iOS 14.5, in which Apple's new App Tracking Transparency privacy framework will be enforced,… May 17, 2021
“Mobile advertising spend can’t just disappear” One refrain I hear often as a defense of various businesses in light of the risk posed by Apple's App… May 3, 2021
The growth trap A common position in which an early-stage consumer company might find itself is having reached some considerable but relatively small… April 19, 2021
Why did Applovin buy Adjust? Yesterday, Applovin, the mobile ad platform and games publisher that is rumored to be going public in 2021, announced that… February 4, 2021
Fingerprinting with iOS 14: Reality or delusion? This guest post was written by David Philippson, the CEO of DataSeat Readers of this article will be aware that… January 13, 2021
App Tracking Transparency Codex: the ultimate guide to ATT, IDFA deprecation, and SKAdNetwork Apple threw the entire mobile ecosystem into a frenzy at WWDC in June 2020 when it announced a radical new… December 29, 2020
2021 predictions for mobile marketing, Part 2 This is the second part of the sixth annual series of prognostications for the coming year in mobile advertising. Part… December 28, 2020
