Podcast: The post-ATT eCommerce landscape (with Rishabh Jain) In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT,… April 18, 2023
The emerging marketing economist In 2016, Apple introduced a hidden privacy feature that became colloquially known within the mobile marketing ecosystem as "IDFA Zeroing."… February 15, 2023
Abandoning intuition: using Generative AI for advertising creative Of the various enterprise use cases served by Generative AI, none is perhaps more immediately actionable than advertising creative production.… December 7, 2022
The state of eCommerce advertising and the impending eCommerce credit reckoning In this episode of the Mobile Dev Memo podcast, I speak with Taylor Holiday about the state of eCommerce advertising:… November 23, 2022
Google’s PMax, Meta’s Advantage+, and the logic of total advertising automation Late last year, Google launched its Performance Max (referred to as PMax) campaign strategy out of beta, making it available… August 31, 2022
Why you should spend more with fewer networks in a privacy-centric world This guest post is written by Rich Jones, the Head of Product at Dataseat, a mobile-first DSP that was recently… August 22, 2022
Surviving the mobile marketing winter: customer unit economics This is the third installment in the Surviving the Mobile Marketing Winter series. For the previous two installments, see: Part… July 27, 2022
Advertising strategy in a recession Last week, I tweeted select slides from a presentation that I delivered to clients and to the Mobile Dev Memo… May 25, 2022
Unpacking Google’s deprecation of the GAID and the Privacy Sandbox for Android https://open.spotify.com/episode/0amIngpLZ9dvbCPLUKhS9j?si=V-4tOvX6SWKN6TfwMeMkjQ In this episode of the Mobile Dev Memo podcast, I speak with Yevgeny Peres, the VP of Growth at… April 12, 2022
How has ATT impacted mobile advertising? The Financial Times this weekend published an analysis of mobile app advertising data provided by analytics firm Branch. The article… October 18, 2021
