Managing Growth Teams

Podcast: Zero-to-one product growth (with Daphne Tideman)

https://open.spotify.com/episode/0Jns928ranD8aynlZU0jwr?si=66a1846dcc4d4a6e In this week's episode of the podcast, I speak with Daphne Tideman, a product growth expert who runs the…

October 21, 2025

Podcast: The scientific approach to advertising measurement (with Andrew Covato)

https://open.spotify.com/episode/5Bkkmc17rir4fvKthccWk8?si=db273814234a4d9e My guest on this week's episode of the podcast is Andrew Covato, a veteran of the largest digital advertising…

The three conversion funnels of a digital product

A digital product experience is often perceived as a singular engagement funnel, beginning with the user's first interaction with a…

November 22, 2023

The black box inside the black box

Google announced yesterday that its Generative AI tools are now available to be used to create "headlines, descriptions, and images"…

November 8, 2023

The Jenga Tower principle in modern performance marketing

The new privacy landscape has exerted limitations on the volume and granularity of conversion data available to both advertisers and…

September 27, 2023

How to launch a consumer app

Meta's new Threads app represents the highest-profile app launch in quite some time -- arguably, ever. The drama around Meta's…

Generative AI for ad creative: five value milestones

Generative AI's application to advertising creative production is obvious -- perhaps the most glaringly fitting use case for that technology.…

Flying Blind

James Dolittle was a decorated Army general and aviator who was the first pilot to take off, chart a course,…

Interpreting Airbnb’s shift away from performance marketing

Airbnb's decision to scale down spend on performance marketing serves as a fascinating case study in operational flexibility and experimentation.…

Reprogramming the Broken Marketing Brain

Onboarding a company's management team to a conceptually new method of evaluating the efficiency of marketing spend is no small…