Freemium = Marketing It's easy to think of the freemium business model as merely a pricing strategy: by setting a product's price point… September 9, 2013
Quantitative Literacy: An interview with Wharton Professor Dr. Peter Fader Chapter 5 of my upcoming book, Freemium Economics, is dedicated entirely to lifetime customer value. In researching this chapter, the… August 8, 2013
The role of LTV in freemium Lifetime Customer Value is probably the most fundamental conceptual struggle for freemium app developers. And while calculating LTV and integrating… August 5, 2013
Should Lifetime Customer Value (LTV) be Discounted? One of the more difficult adjustments to make when transitioning from academia to industry is the change in vernacular required… April 23, 2013
Two misconceptions about paid user acquisition The data-driven nature of the freemium model changes the way certain functional groups interact with each other during the product… February 25, 2013
The secondary market for mobile user acquisition and some strategies for gaming it In a past professional life, I wrote algorithms on a commodity trading desk for an institutional investment fund. And over… December 27, 2012
The problem with mobile user acquisition, Part 2 of 2: Adverse Selection Part One As mentioned in the first post on this topic, a marketing manager knows only a few things about… December 7, 2012
The problem with mobile user acquisition, Part 1 of 2: The Law of Large Numbers Part Two When a marketing manager buys a user from a mobile ad network, he knows exactly three things about… December 3, 2012
The Lifetime Customer Value / Cost Per Acquisition spread The most fundamental concept in paid user acquisition, the Lifetime Customer Value / Cost per Acquisition spread describes how much… October 9, 2012
The app ecosystem and the fungibility of users I was asked recently to answer a question on Quora about building a mobile user base without spending (much) money.… September 18, 2012
