How are web payments changing the economics of mobile gaming? . If the revenue from the long tail of a game's LTV distribution can be routed through a web shop,… June 20, 2023
Getting ML-Based App Personalization Right: The Engagement Engineering Framework This guest post is written by Dr. Julian Runge, an Assistant Professor of Marketing at Northeastern University who specializes in… February 21, 2023
Ads in streaming, differential pricing, and the pursuit of ARPU Price discrimination, sometimes called differential pricing, is the practice of setting the price of substantially similar goods or services at… August 24, 2022
The monetization trap I have previously written about a conceopt that I call The Growth Trap: a flawed product strategy in which teams… August 3, 2022
Surviving the mobile marketing winter Three forces, in combination, present immense challenges to performance marketers at the moment: Apple's App Tracking Transparency (ATT) privacy policy… June 22, 2022
Why in-app personalization, not fingerprinting, is the future of post-ATT advertising The term probabilistic attribution has been co-opted, somewhat cynically and disingenuously, as a synonym for mobile device fingerprinting. This is… May 4, 2022
What’s the real value of web-based payments for mobile games? The ruling in the Epic Games v. Apple lawsuit is the most substantive of the dominoes to fall as mobile… September 30, 2021
How to win with subscriptions on mobile https://open.spotify.com/episode/5DIuKqHF3tyYL4FUMITGRR?si=48JWh5ATSoyoNXrB1x2oZQ In this episode of the MDM podcast, I chat with Thomas Petit -- better known to those operating in… October 26, 2020
How to scale and optimize marketing spend with SKAdNetwork This article is partially adapted from my workshop, How to Build and Scale successful apps without the IDFA. The workshop… August 17, 2020
Building a virtuous cycle between product and marketing One of the more fraught and contentious topics I see mobile advertisers grapple with is the alignment of product and… March 9, 2020
