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Guest Post

Getting ML-Based App Personalization Right: The Engagement Engineering Framework

This guest post is written by Dr. Julian Runge, an Assistant Professor of Marketing at Northeastern University who specializes in…
February 21, 2023

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  1. Podcast: GenAI in CTV advertising (with Jonathan Moffie) January 6, 2026
  2. Podcast: Understanding the Shopify Product Network (with Amanda Engelman) December 30, 2025
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  4. Podcast: Does GenAI outperform humans with ad creative production? (with Anindya Ghose and Vilma Todri) December 9, 2025
  5. Podcast: Are chatbots driving eCommerce sales? (with Rishabh Jain) December 2, 2025

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