How iOS14 might change consumer behavior on mobile In considering the monumental changes coming to the app economy with iOS 14 and its attendant deprecation of the IDFA,… August 10, 2020
Is AR a failed consumer category or a successful mobile gaming genre? Augmented Reality (often grouped with Virtual Reality, as AR/VR) has been championed as the ascendant consumer tech category since Niantic's… June 1, 2020
How Zynga executed its stunning turnaround Until very recently, Zynga was synonymous with stagnation -- an ossified fossil, cemented inertly in place and viewed as a… April 27, 2020
What happens to free-to-play mobile gaming during a recession? As job losses continue to mount -- 22 million people in the United States have filed for unemployment since the… April 20, 2020
How has the Coronavirus impacted the App Economy? Last week, in How to manage marketing spend during a recession, I wrote about how advertisers might think about diminishing… March 23, 2020
Mobile Market Monthly is a new research product from MDM and Deconstructor of Fun In Q1 2020, Deconstructor of Fun and Mobile Dev Memo and teaming up to produce a monthly research product called… January 23, 2020
Google Stadia highlights the difference between gamers and people who play games Google's Stadia game streaming service launched last week to mixed reviews. Many commentators were skeptical of Stadia from the start:… November 25, 2019
Has the hypercasual game genre peaked? Voodoo, the French gaming company, raised an estimated $200MM in funding from Goldman Sachs' private equity arm in May 2018.… November 18, 2019
Why do mobile gaming companies use fake ads? One odd development over the past few years within mobile games advertising has been the growth to prominence of "fake… October 21, 2019
Gaming is the ascendant consumer tech category The confluence of a few forces throughout the consumer technology landscape over the past few years has created a marketplace… September 2, 2019
