The Epic v. Apple appeal decision will change very little Yesterday, the Ninth Circuit Court of Appeals issued a decision in Apple's appeal of the Epic v. Apple lawsuit outcome,… April 25, 2023
Activision Q4 earnings: How is Candy Crush growing 20% annually? Activision Blizzard, whose acquisition by Microsoft was recently called into question by the UK's Competition and Markets Authority (CMA), announced… February 9, 2023
AppLovin Q4 earnings: revenue beat, high MAX adoption AppLovin reported Q4 2022 earnings yesterday: the company delivered revenue of $702MM in the quarter, which represents an 11% decline… February 9, 2023
2023 predictions for mobile gaming I began writing predictions for the mobile gaming market in 2013. For a full catalog of historical predictions, see the… January 4, 2023
Mapping the post-ATT future of mobile free-to-play gaming Back in the summer of 2020, a month after Apple unveiled its App Tracking Transparency (ATT) privacy policy at its… November 16, 2022
The Economics of the Metaverse: a conversation with Matthew Ball I had the pleasure last week of speaking with Matthew Ball, a prolific writer, investor, and respected thinker in the… July 18, 2022
Playtika sells controlling stake: is mobile gaming undervalued? Axios reports that Joffre, a tech-focused buyout fund, has agreed to acquire a controlling stake in mobile games publisher Playtika… June 28, 2022
Gaming is upstream of all consumer tech In the innocent, waning days of 2019 -- before COVID gripped the world, and before Apple unveiled its App Tracking… March 21, 2022
Netflix already operates an ad network. Next stop: Content Fortress. Netflix has historically dismissed the notion of an advertising-supported membership tier for its service. But last week, at Morgan Stanley’s… March 14, 2022
How to optimally soft launch a mobile game in 2022 This guest post was written by Matej Lancaric, a mobile marketing specialist and an active member of the Mobile Dev… January 28, 2022
