Why the industry wins if free-to-play is regulated In late February, the European Commission – the executive branch of the European Union – announced in a press release its… March 10, 2014
Applying portfolio theory to mobile games The world's largest mobile gaming developers – such as King and Supercell, both with company valuations in the billions of… February 17, 2014
Free-to-Play 2.0 There's no arguing that freemium is the dominant business model for mobile apps: mobile marketing research firm Distimo recently revealed that… February 10, 2014
Why Zynga’s acquisition of NaturalMotion matters Zynga revealed in its fourth quarter earnings call on January 30th that it had acquired British gaming company NaturalMotion… January 31, 2014
Free-to-play in childrens’ games is bad business On Wednesday, January 15th, Apple announced it would refund at least $32.5MM to users whose accounts had made in-app purchases… January 20, 2014
What is Supercell’s strategy with Boom Beach? At first blush, Supercell's latest game, Boom Beach, appears to be a direct clone of its monumental superhit, Clash of… January 6, 2014
2014 Predictions for Mobile Gaming 2013 may be noted as the year that free-to-play mobile gaming matured from adolescence. The abundant optimism enshrouding the industry… December 30, 2013
Brand marketing and performance marketing can co-exist on mobile The active M&A market for mobile gaming has placed emphasis on reaching massive user base scale: the largest mobile games command… November 18, 2013
Public markets punished Glu Mobile's revenue concentration in Q3 Glu Mobile held its Q3 earnings call on October 30th. The tone of the call was upbeat; Glu's recent title,… November 4, 2013
3 reasons why comparisons between Zynga and King are flawed Freemium mobile gaming is a byzantine, poorly-understood vertical within the ecosystem of consumer technology. Few industry analysts or journalists possess… September 30, 2013
