The evolution of the mobile app install ad On December 10th, Google announced that its new AdWords mobile app install ad unit would be rolled out of beta. The… December 15, 2014
Cross-promotion in Candy Crush Soda Saga On Tuesday, November 11th, King Limited globally launched its latest mobile match-3 game, Candy Crush Soda Saga (CCSS). The game ascended… December 8, 2014
South Park, freemium, and pop psychology South Park set its sights on the freemium gaming industry in its November 5th episode, entitled "Freemium isn't Free". The… November 10, 2014
Presentation: 5 Trends in Mobile Games Marketing for 2015 I gave the below presentation at the PwC Outlook conference in Amsterdam on October 9th, 2015. October 20, 2014
Why are mobile marketing costs rising? Mobile advertising network Fiksu recently reported that, in July, average user acquisition costs in its network rose 9% year-over-year to… September 22, 2014
App store winners and losers: An interview with Think Gaming Think Gaming, an app store analytics company and member company of the most recent Y Combinator class, recently unveiled its Top Networks… August 7, 2014
Google’s free-to-play decision could rock the app economy Update: After this post was published, Google changed the label of the Top Free Apps chart in EU countries to read, simply,… July 21, 2014
3 Reasons why Kim Kardashian: Hollywood has exploded On June 25th, Glu Mobile, the mobile gaming developer and publisher behind Deer Hunter Reloaded, released Kim Kardashian: Hollywood to… July 14, 2014
Analyzing free-to-play games development: the Game / Team Clock (This is a guest post by Raul Aliaga, a senior game designer and producer. You can read more from Raul… June 9, 2014
Low conversion in free-to-play is a feature, not a bug An article excoriating the supposed plague that is free-to-play made the rounds recently, citing engagement statistics from Swrve's April report… May 12, 2014
