Mobile Games: A Flawed Industry (This is a guest post by Michael Velkes, the VP of Marketing at Plamee Games.) With over 2MM apps across the… June 22, 2015
The advertising dilemma for mobile games In-game advertising revenue can be a double-edged sword. App Annie recently released a report on mobile advertising and monetization that revealed… May 18, 2015
Interview: Tapstream Podcast with Mack Flavelle I spoke with Mack Flavelle from Tapstream last week for the Tapstream Podcast. We talked about the Helsinki gaming ecosystem,… May 11, 2015
Three alternative mobile games marketing strategies As a "winner-takes-all" marketplace, the app economy is fundamentally hostile to new entrants. But four other trends and forces have created additional… April 20, 2015
Crossy Road: A case study in mobile ad monetization Crossy Road is a mobile game published to the App Store on November 20th, 2014 (and later on Google Play… April 13, 2015
Portfolio dynamics for mobile games App Annie recently published a very interesting study that examines the success of three different portfolio strategies as relates to… February 9, 2015
Was the Clash of Clans Super Bowl commercial about user acquisition? This past Sunday, Supercell aired the below commercial for Clash of Clans during the 49th NFL Super Bowl: https://www.youtube.com/watch?v=GC2qk2X3fKA NBC,… February 2, 2015
Trivia Crack: A case study in virality Trivia Crack is a mobile trivia game released globally by Argentinian game developer Etermax in October 2013. The game suddenly… January 26, 2015
Presentation: 3 User Acquisition Megatrends for 2015 I presented the slides below at PocketGamer Connects in London on January 13th, 2015. January 19, 2015
2015 predictions for mobile gaming (Previous predictions: 2013 predictions for mobile gaming & 2014 predictions for mobile gaming) With respect to mobile gaming, 2014 might… December 29, 2014
