Apple’s contact-sharing crackdown Apple has introduced new restrictions for how apps can access the contacts on a user's phone in iOS 18, which… September 25, 2024
The problem with growth loops A growth loop describes a product engagement pattern that engenders the discovery of the product by new users. Ultimately, a… July 16, 2021
Has the DTC model peaked? One of the most visible opportunities created by the Duopoly's shift into algorithmic, event-driven campaign management has been the growth… January 6, 2020
Understanding the limits to app virality Virality as a topic has been covered extensively on Mobile Dev Memo over the years; for a primer, see this… November 5, 2018
Optimizing growth: the “leaky bucket” isn’t an early-stage retention problem The user onboarding funnel, or FTUE, tends to receive the majority of optimization attention from product managers and data analysts… September 10, 2018
Was it a mistake for Instagram to sell to Facebook? One interesting thought experiment, when reflecting on the current state of the app economy -- and especially the degree to… November 20, 2017
Why is Supercell worth billions? They’re better than everyone else (Editor: This is a guest post from mobile marketing expert Michael Velkes) Last week, the chorus of rumors that Chinese… June 20, 2016
Mobile Minutes, Episode #2: Highly Viral Games In this week's episode of Mobile Minutes, Ouriel and I discuss the phenomenon of highly viral games -- what they… April 11, 2016
Dubsmash: A case study in virality Dubsmash is a video messaging application that allows users to film videos of themselves lip-synching to audio clips. The app… June 8, 2015
Trivia Crack: A case study in virality Trivia Crack is a mobile trivia game released globally by Argentinian game developer Etermax in October 2013. The game suddenly… January 26, 2015
