Whale spending and retention in freemium apps Conventional wisdom regarding freemium on mobile holds that "whales", or highly-monetizing users, form the bedrock of any product's economy by… September 21, 2015
Analyzing free-to-play games development: the Game / Team Clock (This is a guest post by Raul Aliaga, a senior game designer and producer. You can read more from Raul… June 9, 2014
Visualizing the importance of retention in Freemium A freemium product's retention curve is generally accepted to assume the shape of a negative exponential function, as below: A… October 7, 2013
Why the retention profile is more useful than the churn metric in freemium I’ve stated a number of times that, within the context of the freemium model, retention is the most important metric… April 8, 2013
Is day-one retention the most important gaming metric? I read this piece on GigaOM the other day about what VCs look for when investing in gaming start-ups, and… October 30, 2012
Retention rates and their impact on lifetime customer value I like to think about mobile app metrics as a royal family: Retention is King, Conversion is Queen, and Virality… June 28, 2012
