It’s time to retire the LTV metric The LTV metric is only partially useful to modern mobile marketers. For many mobile advertisers, the LTV / CAC ratio… May 20, 2019
High growth, low growth, no growth: systematic growth with DAU replacement How to model growth programmatically using product retention curves. The Python Code used in this article can be found on… February 11, 2019
Visualizing the dynamic between LTV and Retention Showcasing how product retention impacts overall product LTV. One common mistake made in freemium product analysis is the conceptual unbundling… January 14, 2019
Monthly user churn is a terrible metric The monthly user churn metric masks fundamental problems with product growth. It's tempting for companies, especially smaller start-ups that are… November 19, 2018
How does LTV / CAC fit into a growth strategy? The LTV / CAC ratio is not helpful at a global level -- it needs to be represented in a… September 24, 2018
Optimizing growth: the “leaky bucket” isn’t an early-stage retention problem The user onboarding funnel, or FTUE, tends to receive the majority of optimization attention from product managers and data analysts… September 10, 2018
Was it a mistake for Instagram to sell to Facebook? One interesting thought experiment, when reflecting on the current state of the app economy -- and especially the degree to… November 20, 2017
Why does Flurry say mobile gaming engagement is down? This guest post was written by Wilhelm Taht, the Executive Vice President of Games at Rovio, the company that… February 27, 2017
The problem with analyzing payer data in freemium Given the inherently low percentage of users in a freemium product that convert into payers, as well as the skew of… February 15, 2016
Visualizing the user lifetime funnel on mobile It's common when analyzing a freemium mobile product's metrics to focus heavily on retention as a proxy for the "quality"… February 8, 2016
