How iOS14 might change consumer behavior on mobile In considering the monumental changes coming to the app economy with iOS 14 and its attendant deprecation of the IDFA,… August 10, 2020
Why dating app Surge swiped left on Firebase predictions This guest post was written by Jakub Chour, a mobile growth freelancer and the former CEO of Surge, a dating… April 22, 2020
Advertising Strategy During a Recession (Video) I attempted to give this presentation in a Zoom webinar this morning. Unfortunately, the Zoom call was "Zoombombed" and I… March 31, 2020
Building a virtuous cycle between product and marketing One of the more fraught and contentious topics I see mobile advertisers grapple with is the alignment of product and… March 9, 2020
Is DAU an important metric? EA revealed last week during its earnings call that it would no longer report DAU and MAU metrics in quarterly… February 3, 2020
The only growth metric that matters The allure of "growth" as an abstract function for consumer technology companies has increased proportionately with the shift of consumer… October 28, 2019
Two fundamental pitfalls with product A/B testing I’ve written extensively on the topic of A/B testing on Mobile Dev Memo: see A/B testing can kill product growth,… October 14, 2019
Gaming is the ascendant consumer tech category The confluence of a few forces throughout the consumer technology landscape over the past few years has created a marketplace… September 2, 2019
Product retention is not binary One paradigm shift initiated by the mobile app economy's second act, which has surfaced innovative new business models that are… August 5, 2019
Does CPI matter in a ROAS-centric strategy? With Google's UAC and Facebook's AEO and VO bid strategies becoming so prominent in mobile marketing strategy, the relevance of… May 27, 2019
