The WAU effect As I argue in Understanding ChatGPT’s unit economics, OpenAI's choice to report Weekly Active Users (WAU) instead of the more… December 23, 2025
Podcast: Zero-to-one product growth (with Daphne Tideman) https://open.spotify.com/episode/0Jns928ranD8aynlZU0jwr?si=66a1846dcc4d4a6e In this week's episode of the podcast, I speak with Daphne Tideman, a product growth expert who runs the… October 21, 2025
Using cohort ages for product optimization It's tempting to view a product's user base as a monolith, naturally leading to the circulation of DAU graphs within… April 4, 2024
How to launch a consumer app Meta's new Threads app represents the highest-profile app launch in quite some time -- arguably, ever. The drama around Meta's… August 2, 2023
The monetization trap I have previously written about a conceopt that I call The Growth Trap: a flawed product strategy in which teams… August 3, 2022
Why in-app personalization, not fingerprinting, is the future of post-ATT advertising The term probabilistic attribution has been co-opted, somewhat cynically and disingenuously, as a synonym for mobile device fingerprinting. This is… May 4, 2022
Two valuation pitfalls for consumer tech M&A The frenetic torrent of M&A activity instigated by the confluence of COVID-19 and Apple's new and forthcoming privacy policy changes… July 26, 2021
The problem with growth loops A growth loop describes a product engagement pattern that engenders the discovery of the product by new users. Ultimately, a… July 16, 2021
The growth trap A common position in which an early-stage consumer company might find itself is having reached some considerable but relatively small… April 19, 2021
The future of mobile content platforms This is the second article in a three-part series. For part one, see: The current war between Apple and Facebook,… November 2, 2020
