Two developers made 14% of mobile app revenues in 2014 Both Apple and Google this year revealed information about the amount of money they have paid out to developers (ie. disbursements… July 6, 2015
Mobile Games: A Flawed Industry (This is a guest post by Michael Velkes, the VP of Marketing at Plamee Games.) With over 2MM apps across the… June 22, 2015
Brand Equity on Mobile Brand Equity is an amorphous concept that is generally dissected in the abstract. In his book, Managing Brand Equity, David Aeker, professor… June 15, 2015
Dubsmash: A case study in virality Dubsmash is a video messaging application that allows users to film videos of themselves lip-synching to audio clips. The app… June 8, 2015
The advertising dilemma for mobile games In-game advertising revenue can be a double-edged sword. App Annie recently released a report on mobile advertising and monetization that revealed… May 18, 2015
Interview: Tapstream Podcast with Mack Flavelle I spoke with Mack Flavelle from Tapstream last week for the Tapstream Podcast. We talked about the Helsinki gaming ecosystem,… May 11, 2015
Which mobile marketing metrics matter? The standard stable of metrics that drives decision making for most advertisers and publishers is borrowed from the world of… May 4, 2015
Crossy Road: A case study in mobile ad monetization Crossy Road is a mobile game published to the App Store on November 20th, 2014 (and later on Google Play… April 13, 2015
Problems with A/B testing in mobile marketing A/B testing in app development (and in general) is a controversial subject; despite the data-oriented nature of app development, a common criticism of the… April 6, 2015
Portfolio dynamics for mobile games App Annie recently published a very interesting study that examines the success of three different portfolio strategies as relates to… February 9, 2015
