App streaming and premium apps In late November, Google announced that it had rolled out a new feature in mobile search that allows apps to be… November 30, 2015
LTV / CAC vs. cashflow The ability to think about mobile marketing campaigns from the perspective of an LTV / CAC delta is largely a… November 16, 2015
Unpacking the $5.9BN King acquisition price Last Monday, Activision Blizzard, the 5th largest gaming company in the world by revenue and the owner of multiple venerable franchises… November 9, 2015
Estimating install uplift from featuring and chart placement Leading up to the launch of a mobile app, a developer might construct some form of a model to best deploy the… October 26, 2015
“What should I do if I can’t afford user acquisition?” That mobile marketing costs are rising is a well-worn source of anguish for app developers -- especially smaller developers launching their first… October 12, 2015
Whale spending and retention in freemium apps Conventional wisdom regarding freemium on mobile holds that "whales", or highly-monetizing users, form the bedrock of any product's economy by… September 21, 2015
6 ways your indie mobile game can top the charts This guest post was written by Gur Dotan. Gur is the co-founder of SOOMLA, a free in-game data platform for… August 31, 2015
Launching a Free-to-Play Game: Strategies, Risks, and Pitfalls Launching a Free-to-Play Game: Strategies, Risks, and Pitfalls from Eric Seufert I delivered the above presentation, Launching a Free-to-Play Game: Strategies,… August 10, 2015
App Store price tiers and pricing strategy In early July, Apple announced a change to the pricing tiers that dictate the prices developers can charge for in-app purchases.… July 27, 2015
Retargeting and LTV As on desktop, retargeting on mobile presents marketers with the ability to reach lapsed users with campaigns that are tailored… July 13, 2015
